We are CABNation Creative

About Cab

Seneca’s Creative Advertising Program.

For decades the Creative Advertising program at Seneca College has done many things alongside producing some of the most creative and business-ready graduates this country has ever seen. Our alumni have gone on to be some of the most accomplished and awarded individuals in the industry; all while continuing a legacy of Advertising brilliance the program is known for.

Through the leadership of unquestionably accomplished industry veterans, the Seneca Creative Advertising program (also widely known as CAB) has continued to live up to the reputation of producing some of the most inspired, creative and battle-tested advertising students. This website serves as a portal to a collection of real-world ready individuals who will become the life-blood of your agency.




We are CABNation.

Where depth of skill meets the ability to collaborate in various disciplines. IDEO, the design and innovation firm, prizes what they call “T-shaped” individuals. These are people with a deep expertise in one field or domain (the vertical stroke of the “T”) and some expertise across several, often dissimilar, domains (the horizontal stroke of the “T”).

Our graduates are able to hit the ground running through the programs dedication to experiential learning and real world disciplines.

Our students are motivated to think outside of the box and go beyond what is expected.

The program boasts a reputation built by the achievements, and industry recognition of students and faculty over decades. Our students have won several National Student Competitions and Advertising Show Awards. Faculty has been recognized for excellence in Advertising Education Innovation and Social Media.


Interesting facts


Years of Excellence


+ Awards won by alumni


All nighters pulled


Emails sent


+ Students graduated

Agency Partners

Over the years, Seneca’s Creative Advertising students have had the opportunity to do real work on real briefs from some of the hottest and most reputable agencies in Toronto. Our mandate is to not only develop our students’ understanding of the craft of Advertising, but to also simulate the agency experience, from brief to pitch.






Leo Burnett




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8 The Seneca Way
(Highway 7 and Highway 404)
Markham, Ontario
L3R 5Y1